We can only hope to see them reinvest some of this success horizontally to revitalize the Virus brand. Parent company Kemper appears to be very strong, and is dominating the market with their Profiler product line. Secondhand Virus units continue to hold value, and that value is in line with expectations considering the retail prices. Likewise the secondary used market seems stable, without much change in prices there over several years. Surely market forces apply, and if there was a “need” to sell more units then Access would react accordingly. More importantly, the published retail prices have stayed strong, at ~$2k for a desktop and ~$3k for a 37 or 61 keyboard (USD). Maybe not lots, but enough to continue selling. Also just speculation, but as far as I can see there are still plenty new units in physical inventory. I can also only assume that sales of new Virus models continue to meet Access’s expectations. I don’t really expect Access to be turning out new OS versions or fresh features.
Aside from the needed Mac/driver update, I don’t feel like we “need” anything in terms of software or features for the current model. This is a moment of expansion for the synth economy.Īdmittedly, the Virus is a mature product that does so much, so very well. Otherwise I don’t think new small companies would be getting the startup funding and the big companies would not be going full speed ahead with new products. There are new synth manufacturers springing up (such as ASM) and there seems to be room for growth in this market. My “evidence” for this is that companies are putting money into research and development, releasing brand new synth designs, and we also have this massive resurgence of interstellar and production in vintage synths. The world’s synth consumers seem to be doing well economically and buying new toys. Not knowing any of the numbers, I’d guess that synth sales figures are excellent and forecast to continue in the near future. except the questionable future of the Access Virus. we seem to be at a nexus in Synth history where everything is looking good.
Would dearly love to roadtest a new Virus. Synths have undergone a massive renaissance the last few years.
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